Creating human-first AI experiences that reduce friction, elevate engagement, and reshape how people connect with work
With over 15 years of experience in UX, product strategy and digital products, I now focus on applying artificial intelligence to transform how users interact with complex data through a systemic lens that integrates technology, business, and human behavior.
On my back, I carry stories, dreams, and inspirations that have shaped me into who I am. My journey into UX began at 12 years old, when I found myself reporting bugs in the MS-DOS operating system to programmers during my first part-time job. At 16, while still a self-taught individual, I had built my very first website. That’s when I realized this was more than a craft: it was a way to solve real problems, and I decided to pursue it.
Throughout my career, I’ve worn many hats, collaborating with teams across diverse industries and global markets. My approach goes beyond aesthetics: I design with scale, integration, and long-term impact in mind, turning design into a lever for transformation.
As an AI Product Maker, I continuously explore the frontier between human-centered design and emerging technologies. In my spare time, I build and experiment with real AI-powered software, testing ideas in the wild and feeding that learning back into my practice.
Selected work
Here is a sample of user-centric design initiatives I've worked on.
CASE STUDY
Qlik Application Automation is a no-code platform that helps users to automate tasks and data workflows, integrating Qlik Cloud with hundreds of SaaS apps to simplify processes and improve efficiency.
CASE STUDY
The COVID-19 Ontario Dashboard was designed to visually present key performance indicators (KPIs) more effectively, aligning pandemic-related data with the province’s evolving public health guidelines.
CASE STUDY
Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.
CASE STUDY
Reaction is a game designed for elementary school students, using behavioral and cognitive studies to teach about conscious consumption in an interactive way.
CASE STUDY
I worked end-to-end on a user experience initiative for the public sector in Canada. While I cannot publish it due to a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.
CASE STUDY
How Ideation Sessions and Design Thinking Workshops helped T&D International identify user problems and generate potential solutions, allowing the expansion of law services for international trades into new countries.
UX Process
Focusing on figuring out the right problem to solve is the core of my UX process. I lead with a user-centric mindset, using iterative sprints to design and deliver systems that meet both user needs and business goals. With a knack for innovating within constraints like latency, token budgets or infrastructure, I adapt UX flows to the realities of AI systems while maintaining usability, trust and measurable impact.
Skillset
I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:
Trust-by-Design Systems
AI Experiments
A peek into my experimental sandbox, where I explore ideas at the intersection of AI, design, and interaction.
Endorsements
What others say about working with me
"I worked with Marcos in Brazil, and together we were responsible for great and award-winning projects. He was always kind, patient, dedicated, and reliable through and through. I would certainly recommend him again in the future."
Lead UI Designer at
All Human
"Marcos Rezende is an amazing individual, who puts tremendous care and effort into producing extremely high-quality work. I would recommend him without reservation. If you have the chance to collaborate with him, take it!"
Co-founder & CEO at
Connected Canadians
"Marcos Rezende is an incredible UX designer. I was impressed with his ability to think outside the box and find innovative solutions to problems. His positive attitude and collaborative spirit would be a true asset for any position."
UX Manager at
LeapUX