UXD University of Toronto - Marcos Rezende
MIT - Computer Science Artificial Intelligence (AI) Laboratory (HCI for User Experience Design) - Marcos Rezende
Talents Design - Universia & Santander - Marcos Rezende
Marcos Rezende - Best Fix and Overall Winner at Microsoft’s 2024 Fix-Hack-Learn Global Hackathon, for an AI-driven feature built with Copilot.
Linkedin Top Voice - UX (Marcos Rezende)
Marcos Rezende - Toptal Freelancer
**ALT:** Marcos Rezende, UX Designer, walks through a bustling and cosmopolitan urban environment, wearing a white shirt with checkered details and carrying a black backpack adorned with various pins. Among them are the Figma logo, the Microsoft logo, a yellow pin with the word "NERD," the Canadian flag, a set of cassette tapes, a verified badge, a blue pin with a pink brain and the phrase "Be Kind to Your Mind," and a pin of the character Porteiro from *Castelo Rá-Tim-Bum*. There's also a pin representing the bird **Icterus cayanensis**, a symbol of his hometown. In the background, red double-decker buses, cars, and pedestrians fill the vibrant cityscape.

Curious mind. Data-driven. Maker. Product thinker.

With over 15 years of experience in UX, product strategy and digital products, I now focus on applying artificial intelligence to transform how users interact with complex data through a systemic lens that integrates technology, business, and human behavior.

On my back, I carry stories, dreams, and inspirations that have shaped me into who I am. My journey into UX began at 12 years old, when I found myself reporting bugs in the MS-DOS operating system to programmers during my first part-time job. At 16, while still a self-taught individual, I had built my very first website. That’s when I realized this was more than a craft: it was a way to solve real problems, and I decided to pursue it.


Throughout my career, I’ve worn many hats, collaborating with teams across diverse industries and global markets. My approach goes beyond aesthetics: I design with scale, integration, and long-term impact in mind, turning design into a lever for transformation.

As an AI Product Maker, I continuously explore the frontier between human-centered design and emerging technologies. In my spare time, I build and experiment with real AI-powered software, testing ideas in the wild and feeding that learning back into my practice.

Selected work

Here is a sample of user-centric design initiatives I've worked on.

CASE STUDY


Qlik Application Automation: enabling users to automate, and improve workflows

Qlik Application Automation is a no-code platform that helps users to automate tasks and data workflows, integrating Qlik Cloud with hundreds of SaaS apps to simplify processes and improve efficiency.

UX Case Study - Qlik Application Automation

CASE STUDY


COVID-19 Dashboard: rethinking Ontario’s data display for better public awareness

The COVID-19 Ontario Dashboard was designed to visually present key performance indicators (KPIs) more effectively, aligning pandemic-related data with the province’s evolving public health guidelines.

COVID-19 Dashboard - UI Case Study. Canada

CASE STUDY


Minha Vitória platform: gauging residents’ expectations for the future of the city

Minha Vitória is a collaborative platform designed to enable the collective review and regulation of a Brazilian city with its dwellers for the next ten years.

UX Case Study - Ottawa Canada

CASE STUDY


Engaging elementary students with Reaction: an e-learning game application

Reaction is a game designed for elementary school students, using behavioral and cognitive studies to teach about conscious consumption in an interactive way.

Reaction - Game App - UX Case Study

CASE STUDY


Government of Canada: key takeaways from a NDA project

I worked end-to-end on a user experience initiative for the public sector in Canada. While I cannot publish it due to a non-disclosure agreement, the lessons I learned and my high-level overview are well worth sharing.

NDA UX Project - Government of Canada

CASE STUDY


T&D International: enabling user insights through collaborative remote UX workshops

How Ideation Sessions and Design Thinking Workshops helped T&D International identify user problems and generate potential solutions, allowing the expansion of law services for international trades into new countries.

Workshop Facilitation & Design Thinking - Marcos Rezende, UX Designer

UX Process

Focusing on figuring out the right problem to solve is the core of my UX process. I lead with a user-centric mindset, using iterative sprints to design and deliver systems that meet both user needs and business goals. With a knack for innovating within constraints like latency, token budgets or infrastructure, I adapt UX flows to the realities of AI systems while maintaining usability, trust and measurable impact.

UX Design Process - Marcos Rezende
UX Design Process - Ottawa, Ontario. Canada
Marcos Rezende - Workshop Facilitator - Design Sprint
Marcos Rezende, UX Strategy and Metrics
Marcos Rezende, Senior UX Designer based in Canada - Crafting wireframes
Marcos Rezende - Design Sprint Workshop
Marcos Rezende, UX Designer - Speaker
Marcos Rezende, UX Designer (Canada)  - Speaker
Marcos Rezende - Apple Vision Pro

Skillset

I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:

FACILITATION

Research-to-Release Facilitation

AI Behavior Review Workshops

Technical Co-Design (PM + Eng)

Constraint-driven Discovery

Model-UX Alignment Rituals

UX DESIGN

Quant + Qual Research Ops

Latency-aware UX Flows

AI-augmented Prototyping

Token-aware UX Flows

Trust-by-Design Systems

UI DESIGN

Design APIs & Component Ops

LLM-based Microcopy

Confidence-aware UI

Guardrail Patterns

Multimodal UI Systems

PRODUCT + AI

RAG-based interface Design

Prompt Chains with State

Human-in-the-loop Design

Fine-tuning Feedback

Model Evaluation

AI Experiments

A peek into my experimental sandbox, where I explore ideas at the intersection of AI, design, and interaction.

Toolbox

These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.

Allyant - HUB Accessibility Management System
Figma
Optimal Workshop
Jira
Sketch
Azure DevOps
Voiceflow
Hotjar
Google Analytics
Pendo
Miro
Microsoft Clarity
Notion

Endorsements

What others say about working with me

"I worked with Marcos in Brazil, and together we were responsible for great and award-winning projects. He was always kind, patient, dedicated, and reliable through and through. I would certainly recommend him again in the future."

Andre Gonçalves - Lead UI Designer
ANDRE GONCALVES ??

Lead UI Designer at

All Human

"Marcos Rezende is an amazing individual, who puts tremendous care and effort into producing extremely high-quality work. I would recommend him without reservation. If you have the chance to collaborate with him, take it!"

Emily Jones Joanisse - Connected Canadians
EMILY J. JOANISSE ??

Co-founder & CEO at

Connected Canadians

"Marcos Rezende is an incredible UX designer. I was impressed with his ability to think outside the box and find innovative solutions to problems. His positive attitude and collaborative spirit would be a true asset for any position."

Marc Viau - Leap UX
MARC VIAU ??

UX Manager at

LeapUX