With over 15 years of experience in UX, product strategy and digital products, I now focus on applying artificial intelligence to transform how users interact with complex data through a systemic lens that integrates technology, business, and human behavior.

On my back, I carry stories, dreams, and inspirations that have shaped me into who I am. My journey into UX began at 12 years old, when I found myself reporting bugs in the MS-DOS operating system to programmers during my first part-time job. At 16, while still a self-taught individual, I had built my very first website. That’s when I realized this was more than a craft: it was a way to solve real problems, and I decided to pursue it.

Throughout my career, I’ve worn many hats, collaborating with teams across diverse industries and global markets. My approach goes beyond aesthetics: I design with scale, integration, and long-term impact in mind, turning design into a lever for transformation.

As an AI Product Maker, I continuously explore the frontier between human-centered design and emerging technologies. In my spare time, I build and experiment with real AI-powered software, testing ideas in the wild and feeding that learning back into my practice.